Come On In ... 

I'm Jennifer Taormina. My clients call me their problem solver, their Jenny-of-all-trades, their business therapist, and of course, their Dear Jenny. 

I’m being who I needed years ago when young Jenny was running a booming six-figure service-based business I built from the ground up ... but didn’t have that yummy, settled-in-my-soul peace that I feel today.

I love the woman I am today. My business works because I deliver value. I want both of those things for you too.

Morning prayer and gratitude journaling, meditating, yoga, walks, cuddling with my dog, and my glow-inducing skincare routine!

daily rituals

Gardening, beach-ing, Zoom calling my amazing clients, The Container Store-ing, organizing, and Dear Jenny-ing!


Bullshit, clutter, short texts (mine are novellas!), pessimism, unnecessary ho-ha!


Straight talk, self-love, organized spaces, deep conversations, radical honesty, kindness


My clients experience victories like:

Actual confidence. No more impostor syndrome. No more cobbling together random next steps to see what sticks. No more wistful Instagram comparison scrolling-sessions. No more undercharging. 

Real profitability. Five-figure-yielding easy email campaign, anyone? Ready to organize your workflow so you can stop playing whack-a-mole and focus your energy on activities that drive profit?! (Whew, that was a mouth full, but I know you’re tracking with me!) 

My superpower is serving your business like it was my own - with my whole heart, big vision and my best strategy.

Feisty. Soulful. Texan. Entrepreneur 20 years. Love a good DIY. Built a multi-six figure service-based business from scratch. Obsessed with personal growth. Can organize in my sleep. Can’t bake to save my life. Silicon Valley startup founder (times two!) A whiz at making things beautiful – whether it’s my home, an elegant system or my Instagram graphics. Former business consultant to e-commerce and Fortune 500 Companies. Passionate beach walks advocate.

Here's me in a nutshell:

elevation worship


sweet potato fries 


the map to abundance


black coffee 


the hallmark channel



My Favorite Things

Decorating. I’m a HomeGoods girl! A refreshed room is just a few inexpensive pieces away.

my happy place!

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All my best ideas happen at the beach! It's my zone of serenity.

Organizing. Walking into The Container Store lights me up! I say: less clutter, more clarity, creativity and calm.

My Favorite Things

Bike rides. I feel like a kid again with the fresh air and the southernly coastal winds blowing through my hair. 

my guilty

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Cookies. Fridays are for indulgent, prettily decorated sugar cookies. 

White tees are my go-to clothing staple and part of my WFH uniform! There’s nothing like a good white tee that you can dress up or down.


“The title 'coach' is not serving considering all that you offer. You are a deep-diving business counselor who sincerely cares for your clients and invested in our success.”

so they say:

What value does your business promise to deliver? That’s your brand! Pinpoint your value, vibe and vision so you can grow your community and book more clients in a way that brings deep joy. 

Your Roadmap to Brand Clarity 

better than a
free latte!

Take me there!

 Next stop? Head to the blog for expert insight, the inspiration that keeps you going and answers to your burning business Qs.

there's so much more!